I’m Eoghan Henn.

SEO & analytics for complex international organisations.

My latest writing

April 12, 2026

The missing pieces to the hreflang puzzle
March 27, 2026

Why I always push for testing redirects on staging
March 9, 2026

Writing schema implementation tickets that do not require a follow-up meeting
February 19, 2026

AI is bad at SEO, but you can make it better
February 1, 2026

Website Crawling Is a Leadership Responsibility, Not an SEO Task
January 19, 2026

Creating a Scalable International llms.txt Structure (Step By Step)
December 19, 2025

SEO Skills That Will Survive Change And Disruption
December 16, 2025

Between AI Hype and Denial: How Much Has SEO Really Changed?
May 15, 2024

Title Tag Creation with AI: Aligning Search Intent and Page Purpose
September 4, 2023

Case study: Fixing “Indexed, though blocked by robots.txt”