How to implement hreflang tags – hreflang implementation guide
The implementation of hreflang annotations can be difficult and is often done wrong. Here is how to get your hreflang annotations right.
How to use hreflang and canonical tags together (updated for mobile-first index and AMP)
When you use hreflang as well as canonical tags on your website, you have to be careful not to send confusing signals to Google. Here’s how to implement hreflang when you already have a canonical tag solution on your website.
Surprising results of a schema.org test: Impact on Google image search
When I included the URLs of images from other websites in my structured data, my pages started ranking with those images. Read the full story here:
Monitoring and fixing 404 errors with Google Analytics
In this article, I explain how you can use two very simple custom reports in Google Analytics to monitor 404 errors on your website.
How to choose the right international domain strategy: ccTLDs or gTLDs?
Domain structure is an essential factor for the SEO success of your website. Here is how to develop a good international domain strategy.
Can multiple hreflang tags point to one URL? John Mueller of Google says YES.
The correct implementation of hreflang annotations is quite a challenge for lots of webmasters, especially as Google’s official documentation leaves a lot of room for interpretation. At SMX Munich 2016, John Mueller of Google shared some interesting information that is not included in Google’s specifications. Read the full story here.
How to deal with crawl errors in Google Search Console (Google Webmaster Tools)
You know the problem: You open the crawl errors report of a website you’ve recently started working on in Google’s Webmaster Tools and you see so many crawl errors that you don’t know where to start.
The power of a professional design and a good brand name
Something amazing happened when I changed my brand name and the design of my website: All of a sudden, my website visitors started asking me for advice. Read the full story and learn more about what a good design can do for you!
Understand and eliminate spam traffic in Google Analytics
In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.
Why you should always bid on your own brand keywords in Google AdWords
During several years of working as an online marketing consultant and PPC account manager, this is one of the most frequent questions my clients have asked me: “Why should I waste my money on my own brand keywords if I already rank on position 1 for all of them?” Here’s my reply.
Phone call tracking in Google Analytics (with Freespee)
Phone calls are an important part of the customer journey and in many cases lead to an immediate conversion. If you want to make good data-driven marketing budget decisions in the future, you cannot ignore inbound calls.
How to measure ROI in B2B online marketing
Knowing that 57 users filled out your contact form doesn’t buy you anything. Here’s how to measure multi-channel ROI in B2B online marketing.
AdWords quality score – How to improve the quality of your AdWords campaigns
It is important to meet a certain quality standard when creating AdWords campaigns: well built campaigns are more efficient and therefore save you money. Here is how to improve the overall quality of your search campaigns in Google AdWords.
How to increase the reach of your international and global AdWords campaigns with advanced language targeting
When running international or global AdWords campaigns, lots of businesses miss out on potential reach by overusing AdWords language targeting. Here’s how to maximise the reach of your international or global AdWords campaigns.
Cool stuff with lookup tables in Google Tag Manager
Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.
How to make your SEO clients happy
Working as an SEO consultant is not an easy job. Here are some tips on how to be a good SEO consultant. How to make your SEO clients happy.
How to find a job in online marketing
Finding a job in online marketing is a lot easier than you think! Read this post for some advice on how to become an online marketer.
