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Eoghan Henn / Rebelytics
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My writing
Augmented Expertise
Task Observer
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Search & AI strategy with hands-on technical depth.
Consultant for complex international organisations.
Creator of the
Augmented Expertise
methodology and
Task Observer
.
My work →
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My latest writing
April 12, 2026
The missing pieces to the hreflang puzzle
March 27, 2026
Why I always push for testing redirects on staging
March 9, 2026
Writing schema implementation tickets that do not require a follow-up meeting
February 19, 2026
AI is bad at SEO, but you can make it better
February 1, 2026
Website Crawling Is a Leadership Responsibility, Not an SEO Task
January 19, 2026
Creating a Scalable International llms.txt Structure (Step By Step)
December 19, 2025
SEO Skills That Will Survive Change And Disruption
December 16, 2025
Between AI Hype and Denial: How Much Has SEO Really Changed?
May 15, 2024
Title Tag Creation with AI: Aligning Search Intent and Page Purpose
September 4, 2023
Case study: Fixing “Indexed, though blocked by robots.txt”
August 3, 2023
Internal Promotions in GA4 – Rebuilding the Universal Analytics report