In this article, I explain how you can use two very simple custom reports in Google Analytics to monitor 404 errors on your website. If your 404 error page is set up correctly, Google Analytics already automatically tracks all 404 errors encountered by users. With the two custom reports I present in this article, you […]
Domain structure is an essential factor for the SEO success of your website. Here is how to develop a good international domain strategy.
The correct implementation of hreflang annotations is quite a challenge for lots of webmasters, especially as Google’s official documentation leaves a lot of room for interpretation. At SMX Munich 2016, John Mueller of Google shared some interesting information that is not included in Google’s specifications. Read the full story here.
You know the problem: You open the crawl errors report of a website you’ve recently started working on in Google’s Webmaster Tools and you see so many crawl errors that you don’t know where to start.
Something amazing happened when I changed my brand name and the design of my website: All of a sudden, my website visitors started asking me for advice. Read the full story and learn more about what a good design can do for you!
In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.
During several years of working as an online marketing consultant and PPC account manager, this is one of the most frequent questions my clients have asked me: “Why should I waste my money on my own brand keywords if I already rank on position 1 for all of them?” Here’s my reply.
Phone calls are an important part of the customer journey and in many cases lead to an immediate conversion. If you want to make good data-driven marketing budget decisions in the future, you cannot ignore inbound calls.
It is important to meet a certain quality standard when creating AdWords campaigns: well built campaigns are more efficient and therefore save you money. Here is how to improve the overall quality of your search campaigns in Google AdWords.
How to increase the reach of your international and global AdWords campaigns with advanced language targeting
When running international or global AdWords campaigns, lots of businesses miss out on potential reach by overusing AdWords language targeting. Here’s how to maximise the reach of your international or global AdWords campaigns.
Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.