I work with a small number of clients and focus on long-term relationships. Some of the businesses I work with have been with me for 10 years, across different stages of growth and change.

My role is to combine decision-making and implementation in SEO and analytics, helping marketing leaders and their teams make the right choices and implement them correctly.

I’m usually involved early enough to flag risks before they become expensive or hard to undo.

Here’s a selection of my current clients, and what they say about working with me:

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CMS, an international group of law firms (since 2016)

My work with CMS spans strategic and hands-on responsibilities across:

Maria Wegrzynowska, Online Marketing Manager at CMS:

“At CMS, we have a technically complex international website with over 50 country and language versions. Eoghan helps us make the right decisions and find search engine friendly solutions for the continuous improvement of our platform. As a consultant for our central marketing team, he also works closely with country managers around the globe and is a trusted partner for all questions around SEO and web analytics.”

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SIEMES Schuhcenter, an online shop for shoes (since 2016)

My work with SIEMES spans strategic and hands-on responsibilities across:

Robert Flanz, Head of E-Commerce at SIEMES Schuhcenter:

“At the beginning of our cooperation, Eoghan helped us migrate all of our tracking scripts (web analytics, conversion tracking, a/b testing, affiliate tracking, retargeting, etc.) to Google Tag Manager. Since then, he has been supporting us with extending and improving our different tracking setups and he has trained our e-commerce team in Google Tag Manager and Google Analytics, via workshops at our office and online webinars. We value the fact that Eoghan is always willing to transfer his knowledge to us and that he helps us develop better technical skills related to Google Tag Manager, Google Analytics and the different tracking solutions we use.”

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Reifen24.de, an online shop for tyres (since 2017)

My work with Reifen24 spans strategic and hands-on responsibilities across:

Hendrik Salewski, Managing Director at Reifen24:

“For many years Eoghan has been helping us improve the profitability of our e-commerce businesses by customising Google Analytics via Google Tag Manager, making sure all paid and organic traffic sources are tracked correctly, implementing advanced attribution models and controlling marketing-related costs and return on investment. In addition to this, he has instructed our development and content teams on how to optimise our e-commerce platforms for search engines, which resulted in significant revenue growth via organic search traffic.”

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Zamnesia, an international cannabis retailer (since 2020)

My work with Zamnesia spans strategic and hands-on responsibilities across:

Nick Avé, General Manager at Zamnesia:

“We started working with Eoghan in 2020 to improve our website’s technical SEO, and I am impressed by the results we have achieved together. He has transformed our website’s health and has ensured that we are running on Google Analytics 4, making it easier for us to analyze our website’s performance. What I appreciate most about working with Eoghan is his dedication to his work and making sure every issue is researched till we find the perfect solution. Thanks to Eoghan our team’s knowledge of SEO has increased, and we are now better equipped to make informed decisions about our website’s strategy. Eoghan’s expertise, professionalism, and willingness to go the extra mile make him a valuable partner.”

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Across the organisations I work with, my role is consistent: helping marketing leaders and their teams make confident decisions and get the details right, staying hands-on where it matters.